lunes, 1 de febrero de 2016

NAMM: The other Show of Music

The National Association of Music Merchants - NAMM:
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $16.6 billion music products industry. NAMM is comprised of approximately 10,300 members located in 102 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. 

Notes of NAMM 2016:
The music industry returns home to businesses worldwide with innovative ideas and products that will bring the power of music to the masses. Held January 21-24, NAMM welcomed a record number of exhibitors and registrants to Anaheim, CA. Hundreds of new-to-NAMM companies paired with an increase in global interest, and those quintessential “only at NAMM” moments made for what many NAMM members called the most exciting NAMM Show in the association’s 115-year history.

Anaheim Convention Center
As the scope of music making expands, so do the number of brands that depend on the NAMM Show platform to unveil new products. This year’s show was the largest and most inclusive event in the National Association of Music Merchants’ (NAMM) 115-year history. A record 1,726 exhibiting companies representing more than 6,000 brands brought the entrepreneurial spirit to life. The energy was palatable, with a 7% increase in exhibiting companies over 2015’s event.

Dr. John
A mix of NAMM member buyers and retail employees, exhibitors, media, artists, NAMM members’ invited guests, NAMM’s Generation Next (college music students) and Music Education Day participants (school music teachers) resulted in a record 101,736 NAMM Show registrants. This is a 2% increase over last year’s record-setting event.

The number of new companies relying on the NAMM show platform grew again, representing 409 of the total exhibiting companies. In addition to the new-to-NAMM names, 174 companies returned after a lapse of a year or more.

Latin Jazz
The NAMM Show’s global stature grew with 15,915 international registrants traveling to Anaheim from abroad, a 20% increase over 2015. Attendees came from every corner of the globe representing 125 different countries.

While retailers and distributors come to NAMM to make purchase decisions, the show is also the place to see the big picture of where the industry is heading, and spot potential growth areas for the year ahead.

Then there are those moments, moments that only happen at a NAMM Show, when you look over and a legendary artist is demoing an instrument right next to you. With hundreds of major stars attending the show to support their brand partners, there were more of those moments this year than ever before.

B.J. Jansen, baritone saxophonist, composer, producer and teacher, was very active during the days of the great event at the Anaheim Convention Center, California. Recognized music products Conn-Selmer won four awards in this edition. 

B.J. Jansen
Summer NAMM returns to Nashville’s beautiful Music City Center on June 23-25. Global growth opportunities abound at NAMM Musikmesse Russia, September 15-18 and ProLight + Sound NAMM Russia, September 15-17. The NAMM Show returns to Anaheim, January 19–22, 2017. Then in 2018, the global music product industry will return to Anaheim with room to grow into the new, modern wing of the Anaheim Convention Center that is currently under construction.

Now in the short and fast as we will see below we can see the spaces, exhibits, scenarios NAMM in Anaheim Convention Center:              

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